TWO-TIME EMMY® WINNER AND STAR OF TELEVISION’S HIT COMEDY, “MODERN FAMILY” JOINS PUBLIC SERVICE ANNOUNCEMENT CAMPAIGN TO EDUCATE ABOUT IMMUNO-ONCOLOGY RESEARCH
READY. RAISE. RISE. CAMPAIGN ENCOURAGES PEOPLE TO RAISE AND SHARE A VIRTUAL FLAG TO HONOR LOVED ONES AFFECTED BY CANCER
:60 Ready, Raise, Rise PSA with Eric Stonestreet
Eric Stonestreet of TV’s "Modern Family" is passionate about raising cancer awareness because of a very personal connection that has touched many members of his family. Eric lost both his grandfathers and his uncle to cancer. His grandmother battled cancer three times in her lifetime and his mom is a two-time cancer survivor. With 32 million patients worldwide, cancer is something that touches nearly everyone.
The Ready. Raise. Rise. Public Service Announcement campaign aims to raise awareness about Immuno-Oncology, a rapidly evolving area of cancer research. The campaign also seeks to empower individuals to educate themselves about the latest advancement in cancer research. In addition, Ready. Raise. Rise. provides people with an opportunity to raise and share a virtual flag to honor someone in their life impacted by cancer. For each flag raised and shared, Bristol-Myers Squibb will make a donation to a cancer advocacy group of your choice.
The Ready. Raise. Rise. PSAs feature Eric Stonestreet and his mother, Jamey urging families and other communities to come together to face the challenge of cancer -- together. The PSAs are formatted in 30 and 60 second lengths and will help raise awareness and drive support for 20 patient advocacy groups such as CancerCare®. CancerCare® provides counseling, support groups, educational workshops and financial assistance to patients and families who are fighting cancer and all of the organizations’ services are provided free of charge.
For more information and to join the movement please visit:
www.readyraiserise.com and #RaiseYourFlag
VIDEO PROVIDED BY: CancerCare® and Bristol-Myers Squibb
For further information: FOR TECHNICAL INFORMATION OR HARD COPY, PLEASE CONTACT: PSAS@multivu.com