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The White House and National Cyber Security Alliance Join Forces to Launch "Lock Down Your Login," a STOP. THINK. CONNECT.™ Campaign

New Public Service Announcement Introduced to Help Consumers Move Beyond the Password and Adopt Strong Authentication for Key Online Accounts

:60 Lockdown Your Login PSA


Although Americans consistently express high levels of concern about identity theft, device security and risks such as phishing, many are either not aware or not using widely available, simple technologies to better secure their online accounts. Americans expect government and industry to work together to find new ways of securing accounts beyond the password.


As called for in the President’s Cybersecurity National Action Plan (CNAP), the White House, the National Cyber Security Alliance (NCSA) and more than 40 companies and NGOs have announced a new internet safety and security campaign, “Lock Down Your Login,” to empower Americans to better protect their online accounts. The goal is to encourage a move beyond usernames and passwords to widespread adoption of strong authentication for key online accounts.


Did you know?

  • The majority of Americans (72 percent) believe their accounts are secure with just usernames and passwords[1]

  • 78 percent of Americans reported they strongly or somewhat agree that government, industry and other stakeholders should work to find new ways of securing accounts beyond the password1

  • 73 percent go online daily, and one in five are constantly connected[2]

  • Teens reported that unauthorized account access is their top online safety concern[3]


The Lock Down Your Login campaign is a key element to President Obama’s CNAP and an effort to arm Americans with information about the tools available to better secure their online accounts. Its debut is timed to the launch of National Cyber Security Awareness Month (October). NCSA and the campaign partners are encouraging all Americans to fortify their key online accounts by locking down their logins and making the internet safer for them and more secure for everyone.


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VIDEO PROVIDED BY: National Cyber Security Alliance




[1] NCSA Strong Authentication Omnibus Study, July 2016;

[3] In June 2016, Zogby Analytics was commissioned by NCSA to conduct and online survey of 804 teens (ages 13 – 17) and 810 parents in the U.S. The margin of error for both  groups is +/- 3.5 percentage points, Keeping Up with Generation App: NCSA Parent/Teen Online Safety Survey, September 2016;


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