The National Limousine Association’s Ride Responsibly™ initiative is back with its third public service announcement starring actress and activist Pamela Anderson. In partnership with Promoting Awareness, Victim Empowerment (PAVE), the new PSA highlights the often horrifying lack of accountability maintained by ride-hail services and urges passengers to make themselves aware of the safety standards for these apps and their drivers.
“Terms & Conditions” is a follow-up to Ride Responsibly’s second PSA, “The Signs,” which was released in January and called attention to the vast number of sexual assaults reported against drivers. This time, the video shows Pamela Anderson as a passenger of a ride-hail vehicle. Her driver quickly and abruptly reads her a list of terms that she is agreeing to by using the service. Much of the language shocks and disturbs Pam as she is informed that these apps are not responsible or liable for a passenger’s well-being. The terms used for this PSA were taken, in reality, directly from a popular ride-hailing app.
Pamela Anderson noted, “Ride-hail apps have become such an integral part of daily life that we don’t often stop to consider the safety that we deserve. People trust these companies to provide them with a safe, convenient service and yet, the terms and conditions that we all accept absolve the companies of any responsibility. The number of attacks reported by passengers nationwide speaks for itself, and it’s time that we ask our lawmakers to take action before continuing to allow these services to operate in their jurisdictions.”
For more information please visit www.rideresponsibly.org.
For additional information on PAVE, please visit www.shatteringthesilence.org.
Thank you for your consideration and support.
VIDEO PROVIDED BY: National Limousine Association and PAVE
FOR TECHNICAL INFORMATION OR HARD COPY, PLEASE EMAIL: PSAS@multivu.com