Junior Achievement (JA) is launching a new awareness campaign that focuses on today’s kids’ worries about the financial insecurity and economic disparity they are seeing in their daily lives, and ways to address it. “When I Grow Up” is a PSA campaign that highlights young people’s concerns and hopes for the future when it comes to paying for college, finding a good-paying job, starting a business, and achieving financial security. The PSA highlights how JA promotes economic empowerment through education.
Each year, Junior Achievement programs reach more than 3 million young people in grades K through 12. The programs are delivered by more than 100-thousand volunteers, primarily from the business community, who teach proven programs focused on financial literacy, work readiness, and entrepreneurship.
The When I Grow Up campaign includes one 60-second television Public Service Announcement (PSA), one 30-second spot, and one 15-second PSA. The PSAs feature a school assembly where kids talk about what they want to be when they grow up, but with a socially minded theme. The PSAs will run until October 31, 2021.
For more information, visit www.ja.org.
SOURCE: Junior Achievement USA®
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