Broadcast Quality PSA Documents
Junior Achievement Launches “Take Flight” Awareness Campaign
NEW PSA HIGHLIGHTS THE GOAL TO PROVIDE HOPE TO YOUNG PEOPLE BY HELPING THEM MAKE THE CONNECTION BETWEEN SCHOOL AND THEIR DREAMS OF THE FUTURE
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What do you wish you had been taught in school, but weren’t? How to manage money? How what you learned in school might apply to a future job?
Junior Achievement (JA) is launching a new awareness campaign that focuses on helping kids connect what they learn in school and life outside the classroom. “Take Flight” is a PSA campaign that illustrates how Junior Achievement can help today’s students achieve their dreams of tomorrow, whether these dreams mean finding their ideal career, being able to buy a home, or starting their own business.
Each year, Junior Achievement learning experiences reach more than 2.5 million young people in grades K through 12. These learning experiences are delivered by thousands of volunteers, primarily from the business community, who teach proven programs focused on financial literacy, work readiness and entrepreneurship.
The “Take Flight” campaign includes one 30-second television Public Service Announcement (PSA) and three 15-second PSAs. The PSAs feature students turning their dreams of youth into reality as adults. The campaign is launching in January 2022 and is intended to run throughout the year.
For more information, visit www.ja.org.
About Junior Achievement USA® (JA)
Junior Achievement is the world's largest organization dedicated to giving young people the knowledge and skills they need to own their economic success, plan for their future, and make smart academic and economic choices. JA programs are delivered by corporate and community volunteers, and provide relevant, hands-on experiences that give students from kindergarten through high school knowledge and skills in financial literacy, work readiness, and entrepreneurship. Today, JA reaches more than 2.5 million students per year in 103 markets across the United States, with an additional 5.2 million students served by operations in 100 other countries worldwide. Junior Achievement USA is a member of JA Worldwide.
VIDEO PROVIDED BY: Junior Achievement USA®
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